Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 or 50 kilometers per day in and around Nijmegen. For the upcoming edition of the race, which will be held on July 16-19, the organizers expect 47,000 participants from around 80 countries, including 5,500 military participants.