Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter season, lasts until 2026 and also includes the Powderbird heli-skiing operation in Utah. As part of the agreement, Mammut and Powdr will also be working together on marketing initiatives and consumer events, while Powdr’s ski patrol and mountain guides will be equipped with Mammut Barryvox transmitters, probes, shovels, ropes, avalanche airbag systems and other technical accessories. Powdr is one of the largest operators of ski resorts in North America, alongside the more well-known companies Alterra Mountain, Aspen Skiing and Vail Resorts. Unlike its competitors, Powdr claims to focus on being an adventure lifestyle company rather than a real estate development. Powdr expanded its business last December by acquiring Silverstar in British Columbia, its first Canadian ski resort and 11th resort overall.
