McTrek Outdoor Sports has become the main sponsor for the Spessart 50 and Bergische 50 adventure hikes. The value-driven German outdoor retailer has signed onto the two events as part of its contribution to the It's Great Out There initiative, a coalition set up by the European Outdoor Group (EOG) to stimulate public interest in outdoor participation. More than 1000 enthusiastic hikers will hit the two 50-kilometer long trails (31 miles) on August 20 and September 3 respectively. Spessart 50 is being held for the first time this year, but the Bergische 50, which runs through the picturesque landscape near Bonn, is now into its second year. Both events are organized by MasterLogistics and as the main sponsor McTrek will be on hand to see the participants off and greet them at the finish with stands offering hiking advice and equipment.