Millet has launched a new video revolving around the Rise Up concept, an invitation for sports enthusiasts and people in general to pursue their objectives without giving up. The two-minute video, produced by Almo Film, was shot in the French Alps as well as Nice and Paris between January and July 2019. The video has been launched across Europe as part of Millet’s digital marketing plan, with a focus on the countries where the brand is distributed. These include France itself, where the brand is based, as well as Italy, Switzerland, Austria, Germany, Spain, Belgium, Norway and Poland. Alongside the range of outdoor activities covered by the brand’s products, the video shows a more urban dimension. Millet will celebrate its first centenary in 2021.