One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ski marathon team since the 2013-2014 season, providing the team with summer and winter training and racing clothes. For the Finnish-based Nordic sports brand, the new agreement is meant as one more step in its sport development program from junior level to pro in cross-country skiing.
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