Primaloft is launching a completely redesigned website, at, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other features, the “Comfort Translator,” an interactive visual that shows the way in which Primaloft products can be used from head to toe in interchangeable environments. Consumers can connect with the company via a social media aggregator displayed on the homepage. Also included in the revamped site is a “Retail Locator,” which uses a Google plug-in to identify the closest shop among a list of around 700 retailers around the world that sell products made with Primaloft. While it is being initially launched in English, other languages such as German, French, Italian, Russian, Spanish, Chinese, Japanese and Korean will be available soon. In addition, Primaloft plans to launch a new marketing portal this autumn to provide various support assets for brand and retail partners.