PrimaLoft received a Best of What’s New Award from the U.S. magazine Popular Science in the Sports & Outdoors category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E. (Produced Using Reduced Emissions), available exclusively in the Patagonia Nano Puff jacket this fall, reduces carbon emissions during the insulation manufacturing process by nearly 50 precent.

Every year since 1988, Popular Science reviews thousands of new products, technologies and innovations and chooses the top 100 winners across the ten categories of Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, Security, and Sports & Outdoors. To win, a product or technology must represent a significant step forward in its category. Other winners for 2020 include an alternative source for real dairy products (no cows necessary), perfect-fitting jeans that only an algorithm could create, revamped airbags that keep passengers safer than ever and a rapid Covid-19 test.