Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but it will be on the company's products starting with the spring/summer 2015 collection. The new logo will be introduced through a new “get vertical” campaign together with prestigeous partners such as BMW, Gore-Tex, Primaloft and Tourism Australia.