Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This year's attendees will be chosen via a contest on social media and Salomon.com. The contest coincides with the launch of the brand's spring/summer 2019 women-focused outdoor campaign, which features active women in outdoor settings doing things that contrast with old stereotypes of women. Active women are encouraged to post on social media their own version of Salomon's new advertising campaign. The company will choose 20 finalists, whose entries will then be posted on its social media channels, to be voted on by the brand's community of followers and an official jury. Ten final winners will be chosen to attend the Salomon Women's Weekend. Submissions must be posted or received by May 7.