Sportpanel, the Spanish market research and publishing company, is launching an online portal, www.outdooractual.com, to help brands communicate with Spanish consumers. The launch is timed with the release of the second edition of the Biblia del Outdoor, a sort of 300-page catalog of new products, which has become available in the last few days at newsstands and in major outdoor stores all over Spain. It has an initial circulation of 25,000 copies.
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