The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from climbing to mountaineering, skiing and snowboarding, but it also takes in the explorations of a photographer, marine biologist and scientist. It was filmed around the world, with TNF athletes such as Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch. The campaign will run throughout the fourth quarter across major broadcast and online media, along with some outdoor exposures. It will be distributed in more than ten markets including the U.S., Canada, Germany, the U.K., France, China, Korea, Australia, Nepal and Singapore.