Because of its ”value-oriented corporate culture with a focus on trust and self-efficacy,” Vaude now has been awarded the German New Work Award 2020. The outdoor brand convinced both an expert jury and the online community. Due to Covid-19 restrictions, the originally planned award ceremony in Hamburg’s Elbphilharmonie concert hall had to be canceled; instead, a digital award ceremony took place on Nov. 13.

The New Work Award has been presented annually since 2013 to companies that have developed and implemented innovative work concepts. This year, the jury received over 360 applications. From the large number of entries, the panel selected a shortlist for the respective categories, which the online community could then vote on. A total of almost 32,000 votes were received for the finalists. The award’s organizer, New Work SE, also runs the German social media business platform Xing.