Vibram sponsored the Cotopaxi Questival Adventure Race in Boston, on May 27-28, to celebrate the 10th anniversary of the launch of its FiveFinger shoes. The brand had a booth at the Questival pre-festival party on May 27, in Boston's Christopher Columbus Park, with Vibram FiveFingers available for demo. Questival is a 24-hour race that invites teams of two to six people to explore their city and state. Teams compete by earning points for completing challenges that are meant to push individuals out of their comfort zone and to build camaraderie. Racers can win up to $10,000 in prizes. Vibram launched its iconic FiveFinger line of minimalist articulated toe shoes in 2006.
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