ABC Distribution will again be the Italian distributor of Inov-8, the British brand of trail running shoes owned by Descente, starting with the spring/summer 2018 season. ABC, which now also sells the backpacks of Ultimate Direction, had taken on the Italian distribution for Hoka One One at the start of its operations in 2010. Three years later it added the distribution of Inov-8 but had to drop it two years ago because of a conflict of interests. It has been able to take it back as the Italian contract for Hoka One One has been transferred to Artcrafts, which already has the Italian distribution for Teva, another label in the portfolio of Deckers Brands.
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