Beginning in the autumn of 2014, Lundhags will be responsible for the distribution in Sweden of Ulvang, the Norwegian brand of wool socks, headwear and underwear owned by Swix Sport since 2004. Swix, a ski wax specialist based in Norway, bought Lundhags from Sweden in January 2012. Lundhags will start with the introduction of Ulvang's underwear and socks, with a focus on high-energy activities. To oversee the sales of Ulvang products in Sweden, Jim Bakeröd, former Swedish sales manager of Swix, will take over all sales responsibilities for Swix, Lundhags and Ulvang in Sweden.