Beijing Jiarunhang Business Trade has taken on the distribution of Mico in the Chinese market. Mico is an Italian brand of functional sports underwear, socks and accessories that showed at Asia Outdoor in Nanjing for the first time in July. The company shared a booth with the other brands that Beijing Jiarunhang takes care of in China: Gabel, the Italian maker of poles, Briko the marketer of helmets and bikewear, and Toko, the Swiss manufacturer of ski wax. According to Idwin Liu, managing director, the distribution company currently sells to 35 retailers around the country that operate 57 shops. The team of just five employees also supplies three online retailers, including Amazon.
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