According to Boardsport Source, Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton x BOA products during the months of December and January. According to Burton’s territory business director, Benedikt Pelikan, employees scan the receipt of any such sale they make, receive the bonus on their PayPal account and redeem it with the ENDVR app. The program is open to retailers as well.