All DACH articles
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News briefsHelly Hansen appoints Sales Manager for workwear in DACH
David Günsel joins the Norwegian brand as Sales Manager for Workwear in the DACH region.
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ArticleDynafit opens brand-new headquarters in Kiefersfelden
The mountain sports brand inaugurated its stunning new HQ on the German-Austrian border, blending cutting-edge design with sustainability. The facility also offers a dynamic visitor experience.
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News briefsBöhm appointed Managing Director of Oberalp’s Business Unit Central Europe
Source: Dynafit Benedikt Böhm Since June 1, 2024, Benedikt Böhm has been responsible for managing the Oberalp Group’s Business Unit Central Europe (DACH). He took over from Axel Brosch, who left the company on May 31. Böhm will also remain the International Managing Director of the Dynafit ...
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ArticleCrow Bicycles bolsters int'l DTC with DACH area manager and physical presence in Germany
Madrid-based ultralight e-bike brand Crow Bicycles, founded in 2020 and launched in 2021, announced the hiring of Gert-Jan Van Wijk as Market Manager for the German, Swiss and Austrian (DACH) markets. In these countries, Van Wijk will lead the company’s commercial strategy from Feb. 1 to consolidate the brand at ...
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News briefsNew sales director DACH at Fristads
Source: Fristads Andreas Bühner Effective May 1, Andreas Bühner will be the new sales director DACH at Fristads, a Swedish workwear manufacturer that also expanded into the outdoor segment in 2020. The sales expert has already been part of the Fristads team since 2019 as area sales ...
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News briefsActive Brands appoints new sales director for Central Europe
Source: Active Brands Richy Thomas Active Brands, the Norwegian parent company of sportswear and equipment brands Kari Traa, Sweet Protection, Dæhlie, Johaug, Bula, Åsnes and Vossatassar, has appointed Richard “Richy” Thomas as sales director for Central Europe, effective Jan. 1. Based in Munich, Germany, Thomas will work ...
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News briefsStaff changes at POC for DACH region
Maximilian Werda is the new online account manager for the DACH region at POC, the Swedish winter and cycling specialist for helmets, goggles, clothing and protective equipment, effective Sep. 1, 2022. He is now responsible for the further development of the strategically most important e-tailers in the DACH region from ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsNew Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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News briefsRaleigh’s DACH region distribution to return from PBG to Accell in 2023
The Dutch Pon Bike Group (PGB, with brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union and others) has been distributing the traditional British bicycle brand Raleigh as a licensed brand in the German-speaking markets since 2005. As the license agreement with Accell Group expires at the end of September ...
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News briefsNew area manager Germany & Austria for Montane
Source: Montane Bernd Wodarz The outdoor brand Montane from Ashington in Northern England has hired Bernd Wodarz as area manager for Germany & Austria to strengthen its team in the DACH market. Wodarz’s career in sales started at Mammut in Germany in 1989. From 2000 to 2017, ...
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ArticleYouth Alpine Interrail: Young adults campaign for more sustainable mobility
As part of the Youth Alpine Interrail project, young adults traveled by train through the Alps in the summer of 2018 and 2019 and addressed climate protection and sustainable mobility. On Dec. 9, 2020, they and other young adults discussed with representatives of environmental and spatial planning ministries what is ...
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News briefs
Burton pilots sales incentive program in Germany, Austria and Switzerland
According to Boardsport Source, Burton has initiated in certain European countries a pilot version of the “Sales Incentive Program” it has set up in the U.S. Employees at its wholesale partners in Germany, Austria and Switzerland are receiving a commission, or “cash bonus,” on the sale of Burton x BOA ...
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News briefsTatonka supports retailers in DACH with special pre-order conditions
The German outdoor brand Tatonka is offering all retailers in Germany, Austria and Switzerland special conditions for the upcoming pre-order of its autumn/winter 2021 apparel collection. This will include no required minimum order on a one-off basis and no quantity-dependent purchase prices. Instead, the best net buying price (without further ...
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News briefs
Lucky Bike wins German Shop Usability Award
Lucky Bike, a German bicycle trading company founded in 1994 with 29 stationary stores in Germany, won the “Shop Usability Award” in the category Sport & Outdoor for its online shop. The Shop Usability Award has been presented annually since 2008 to e-commerce entrepreneurs, agencies and brands in Germany, Austria ...
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News briefsOrtovox to offer free avalanche workshops at specialist retailers in DACH
In cooperation with selected specialist retailers, mountaineering expert Ortovox is offering exclusive evening workshops on avalanche risk management called Ortovox Avalanche Nights at 13 different retailers in Germany, Austria and Switzerland between October 2020 and January 2021. Together with professional mountain guides, interactive, three-hour courses are held to train the ...
