Deuter has rolled out its range of products online to nine countries, with other countries scheduled to follow soon, particularly in the Spanish-speaking world. The German backpack producer is using the Loadbee platform to host the product information and disseminate it among its dealers. Deuter has created a “product profile” for each item, including texts, pictures, videos and more. In order to integrate this content, a retailer only needs to insert a multi-line code into the Java-Script of the webshop. All Deuter product profiles are then displayed fully in the local language and entered in real time in the online shop.