Icebreaker is implementing an innovative laptop and iPad-based tool called “aWorkbook” for assortment planning and selling. The new tool is already in use by 80 account managers and a couple of distributors. Currently, the new technology is applied in 12 of the 43 countries that Icebreaker serves in North America, Europa and Oceania. aWorkbook is provided by U.K.-based Hark Solutions and is described as the only cross-platform sales enablement tool for the shoe and textile business.
Related articles
-
News briefsSelle Royal Group reorganizes in North America
Italian bicycle accessories and parts group Selle Royal has announced a strategic reorganization to strengthen its presence in North America and expand its relationships with dealers in the USA and Canada. Last fall, the group fully acquired the North American dealer Highway 2 (H2) and relocated its headquarters to San ...
-
News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...
-
News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
More from Retail and Distribution
-
News briefsKlättermusen opens first Swedish store after almost half a century
While the Swedish sustainable outdoor brand Klättermusen works with a large number of retailers worldwide, including fashion, sports and outdoor stores, and operates own stores in Asia, including one in Seoul, it did not have any own stores in Europe until the opening of its 36 Kings Road location in ...
-
ArticleOpening of first Brompton Junction in Austria
Just in time for the Vienna Bike Festival on Rathausplatz, Brompton opened Austria’s first “Junction” in Vienna on April 13, 2024. The British brand specializing in urban bike mobility is now presenting its folding bikes in collaboration with Citybiker.at in the new flagship store at Lerchenfelder Straße 15. ...
-
News briefsDecathlon Spain expands rentals to snow sports and now cycling
Decathlon Spain not only has introduced cycling rentals for adults but also, according to Palco23, will be the first in the country to offer a full selection on a subscription model. This full selection includes mountain, trekking and city bikes, both mechanical and electric. The monthly fee starts at €19.99 ...