Isbjörn of Sweden has established a new company in Norway, which is the company's second largest market. The current agent in Norway, Sport Agile, will continue to be responsible for the distribution of the brand's products until March 1, 2017. The brand is owned by Nordic Kids Wear. It offers technical and functional outdoor clothing for children aged 0 to 14. Isbjörn of Sweden was founded 11 years ago and has distributors in Scandinavia, Europe, Japan and, since the autumn of 2016, also in China.