Kailas, one of the leading Chinese outdoor brands, is looking overseas for new business opportunities. For this purpose, the brand showed for the first time at the OutDoor fair. No distribution deals have been sealed so far, but the company considered it as important to have a presence in Europe. This happened through a prominent stand in Hall A2. While Kailas sells a vast range of products from ice axes to functional and fashionable garments and footwear, the offer in Friedrichshafen was reduced to a smaller range of apparel and a few other items.
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