Keen Footwear has signed a distribution contract with LF for the importation and sale of Keen footwear in South Korea, effective in mid-March. Keen footwear will be sold online and offline via LF Mall and LF’s Raum Edition department stores. LF, which stands for Life in Future, is headquartered in Seoul, and already has distribution contracts for the South Korean market with Birkenstock, Cole Haan, Fitflop and Toms, among other brands.
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