Oboz Footwear, the fast-growing American brand of outdoor shoes known for its special footbeds, has signed a distribution agreement with the Bollin Group for the U.K., effective immediately. This will allow the brand to show in Europe for the first time at Ispo Munich, in Hall A6, in the next few days. Bollin is a major factor in the British outdoor market. It owns important brands such as owns Bridgedale, Hilly, Mountain Equipment, Ronhill, Sprayway and Trekmates. Bollin also controls Burton McCall, distributor of Camelbak, Jetboil, Magellan, Maglite, Pacsafe, Stanley, Victorinox and other brands. At Bollin, Oboz will be managed by Ian Christian, brand director of Sprayway.
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