Rab and Lowe Alpine, which has just celebrated its 50th anniversary, have a new distributor for the Italian market, 7to7. Based in Lombardy, 7to7 is the new name of Fashion Victims, the company that brought out its own brand of outdoor apparel, Rock Experience, in 2012. After moving a Lowe Alpine warehouse from France to Rotterdam, Equip Outdoor Technologies has aslo assigned an agency, Top Rock, to represent the two brands in France.