All Scandinavian Outdoor Group articles
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News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
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ArticleSOG gains importance after the pandemic: “What we do generates interest”
Source: SOG David Nordblad In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG ...
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News briefsLatest winners of the Scandinavian Outdoor Award announced
The winners of the Scandinavian Outdoor Award spring/summer 2024 session were announced at this year’s OutDoor by ISPO. The international jury of outdoor journalists and outdoor gear specialists agreed that the overall prize should go to Nordisk for its Lodur rain-repellent down jacket, weighing in at only 300 grams. ...
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News briefsSOG welcomes two new members
The Scandinavian Outdoor Group (SOG) has announced that two new companies have joined. The first is Moonvalley, a sports nutrition brand with roots in Måndalen, Norway. The brand produces organic, plant-based and nutritionally balanced products. Moonvalley was founded in 2018 by three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson ...
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News briefsCake expands operations in Italy
Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...
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News briefsRecco and Non-Stop Dogwear join SOG
SOG (Scandinavian Outdoor Group) is welcoming two new members: Recco, the well-known search and rescue technology brand from Sweden, and Non-Stop Dogwear, a Norwegian brand that outfits dogs and their owners with outdoor gear and clothing. The pan-Scandinavian group now counts 70 industry members.
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News briefsCake expands operations in Germany
Cake, the Swedish manufacturer of lightweight premium electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), has announced the expansion of its presence in the German market. A local sales team is already operating in Berlin and a full-service CAKEsite is expected to open later this year. A ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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News briefsSOG: 1.5°C climate commitment becomes membership criterion
The Scandinavian Outdoor Group (SOG) has committed to a climate commitment in line with the Paris agreement at its annual meeting in Bosön. From now on, all member companies must adhere to the climate targets set out in the climate agreement. The decision was made by vote and was unanimous. ...
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News briefsMaria Frykman of Isbjörn is the new chairwoman of SOG
Source: Scandinavian Outdoor Group The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board ...
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News briefsScandinavian Village at OutDoor by ISPO
As always, the Scandinavian Outdoor Group (SOG) will be organizing a Scandinavian Village at the upcoming OutDoor by ISPO (12-14 June) in Munich. The trade show will take place at the MOC Veranstaltungscenter, with the Scandinavian Village located in Hall 4. The hosts will serve coffee and present the latest ...
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ArticleStatement by EOG: A call to the outdoor industry to support Ukraine
Media statement by the European Outdoor Group The core purpose of the European Outdoor Group is to promote and lead on pre-competitive cooperation in the outdoor industry, with actions that are for the betterment of people and the planet. Underpinning all of this is a commitment to mutual respect and ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
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News briefsSOG with two new members
The Scandinavian Outdoor Group (SOG) welcomes two new member brands from Finland: Pomar and NordShield. Pomar is a third-generation Finnish family business of shoemakers dedicated to producing sustainable, authentic and high-quality footwear that combines comfort, ease of use and Nordic design. NordShield is a Finnish ingredient brand focused on antimicrobial ...
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
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News briefsPolyver invests in production facilities, website and logo revision
Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...
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ArticleCake supports anti-poaching teams in Africa
Source: Cake African rangers on Cake Kalk AP e-motorcycles Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers ...
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News briefsNew Secretary General for SOG
After seven years of driving the development of the Scandinavian Outdoor Group (SOG), Sara Wänseth will give up her position as secretary general and hand over to David Nordblad. Nordblad has extensive knowledge of the outdoor industry. He has gained his experience primarily in sales at various levels, both on ...
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ArticleDometic Q2 sales rebound but supply-chain issues persist
Scandinavian Outdoor Group member Dometic saw second-quarter earnings rebound from the impact of the Covid pandemic despite persistent supply-chain challenges. The Stockholm-based specialist in products for mobile living said reported a 67 percent increase in net sales to SEK 5.6bn (€546m - $642m) against the 2020 period, which was hit ...
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ArticleSOG starts circular outdoor project
To meet the demand of many of its members for circular economy solutions, the Scandinavian Outdoor Group (SOG) has started a circular outdoor project called SOG Circular Outdoors a few weeks ago in collaboration with Peak 63, a development company based in Östersund, Sweden, with the goal of launching a ...
