All Scandinavian Outdoor Group articles
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News briefsFjällräven tops Spring/Summer 2026 Scandinavian Outdoor Awards
The Swedish outdoor gear maker wins Overall at the latest edition of the Scandinavian industry award program, with a strong focus on durability and sustainability.
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ArticleScandinavian outdoor brands advance climate goals
Several Nordic outdoor brands have pledged to reduce emissions, aligning with global climate targets, according to SOG.
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ArticleORBDAYS 2025 expands reach with record attendance
The Italian outdoor and running event attracted over 3,000 professionals and strengthened its global positioning with international buyer presence.
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News briefsMOC Munich stages Outdoor Preview Days 2025 this May
The order hub in Munich invites retailers to explore upcoming collections from top outdoor brands at its two-day networking event.
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News briefsSOG to host Sustainability Day focused on industry challenges
The industry event in Oslo for SOG and NF&TA members will address innovative strategies for sustainability.
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ArticleScandinavian Outdoor Award announces FW 25/26 winners
The award highlights sustainability, design and functionality innovations, showcasing standout products made by Nordic companies for active and daily life.
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News briefsScandinavian Village at ISPO Munich 2024
Discover innovative outdoor gear and connect with top Scandinavian brands at the well-known Scandinavian Village from December 3-5.
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News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
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ArticleSOG gains importance after the pandemic: “What we do generates interest”
Source: SOG David Nordblad In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG ...
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News briefsLatest winners of the Scandinavian Outdoor Award announced
The winners of the Scandinavian Outdoor Award spring/summer 2024 session were announced at this year’s OutDoor by ISPO. The international jury of outdoor journalists and outdoor gear specialists agreed that the overall prize should go to Nordisk for its Lodur rain-repellent down jacket, weighing in at only 300 grams. ...
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News briefsSOG welcomes two new members
The Scandinavian Outdoor Group (SOG) has announced that two new companies have joined. The first is Moonvalley, a sports nutrition brand with roots in Måndalen, Norway. The brand produces organic, plant-based and nutritionally balanced products. Moonvalley was founded in 2018 by three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson ...
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News briefsCake expands operations in Italy
Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...
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News briefsRecco and Non-Stop Dogwear join SOG
SOG (Scandinavian Outdoor Group) is welcoming two new members: Recco, the well-known search and rescue technology brand from Sweden, and Non-Stop Dogwear, a Norwegian brand that outfits dogs and their owners with outdoor gear and clothing. The pan-Scandinavian group now counts 70 industry members.
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News briefsCake expands operations in Germany
Cake, the Swedish manufacturer of lightweight premium electric motorcycles and a member of the Scandinavian Outdoor Group (SOG), has announced the expansion of its presence in the German market. A local sales team is already operating in Berlin and a full-service CAKEsite is expected to open later this year. A ...
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News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
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News briefsSOG: 1.5°C climate commitment becomes membership criterion
The Scandinavian Outdoor Group (SOG) has committed to a climate commitment in line with the Paris agreement at its annual meeting in Bosön. From now on, all member companies must adhere to the climate targets set out in the climate agreement. The decision was made by vote and was unanimous. ...
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News briefsMaria Frykman of Isbjörn is the new chairwoman of SOG
Source: Scandinavian Outdoor Group The founder and CEO of Isbjörn of Sweden, Maria Frykman, has been appointed as the new chairwoman of the Scandinavian Outdoor Group (SOG). Frykman will succeed David Ekelund, CEO of Icebug, who held the position since 2013 and was elected as a board ...
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News briefsScandinavian Village at OutDoor by ISPO
As always, the Scandinavian Outdoor Group (SOG) will be organizing a Scandinavian Village at the upcoming OutDoor by ISPO (12-14 June) in Munich. The trade show will take place at the MOC Veranstaltungscenter, with the Scandinavian Village located in Hall 4. The hosts will serve coffee and present the latest ...
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ArticleStatement by EOG: A call to the outdoor industry to support Ukraine
Media statement by the European Outdoor Group The core purpose of the European Outdoor Group is to promote and lead on pre-competitive cooperation in the outdoor industry, with actions that are for the betterment of people and the planet. Underpinning all of this is a commitment to mutual respect and ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
