All Snowsports articles – Page 11
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News briefsIOC rules out summer crossover sports for Winter Olympics
The IOC has confirmed that the French Alps 2030 Olympic Winter Games will remain limited to snow and ice disciplines, ending hopes for crossover events such as gravel cycling or trail running.
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News briefsCMP appoints new European sales director
The Italian outdoor brand has appointed industry veteran Fred Gregarek to lead footwear and gear sales expansion across Europe outside its home market.
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ArticleHoudini strengthens growth strategy with key hires
The Swedish outdoor brand is reinforcing its international growth ambitions with two senior appointments focused on brand development and direct-to-consumer expansion.
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ArticleGoPro explores strategic alternatives as Q1 sales plunge
The action camera company is reviewing “strategic alternatives,” including a potential sale or merger, amid declining sales and widening losses.
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ArticleWeSports deepens control in winter sports and bike leasing
The Nordic sports retail and brand group increased its stakes in SkiCom and Bikelease while reporting record first-quarter growth.
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News briefsOrtovox retains Fair Wear leader status
The German mountain sports specialist improved its latest Fair Wear performance score through new supplier management and transparency measures.
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ArticleBergans restructures Central Europe sales
The Norwegian outdoor brand is restructuring its Central European sales organization with a new distribution model and retail strategy.
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ArticleZyroFisher takes over Marmot distribution
The UK distributor will handle Marmot’s apparel, tents, sleeping bags and backpack categories beginning with AW26.
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ArticlePOW survey links climate to ski bookings
A new survey suggests snow reliability and climate adaptation are becoming central factors in winter tourism decisions.
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ArticleHelly Hansen lifts Kontoor’s Q1
Helly Hansen outperformed in Kontoor’s first quarter, as the group raised its outlook and moved to divest Lee.
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ArticleBlack Diamond parent ‘evaluates strategic alternatives’, cuts 2026 outlook
Clarus improved Q1 sales and margins, but lowered its 2026 forecast and began reviewing options, including possible divestitures.
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ArticleSalomon accelerates retail and brand expansion
The Amer Sports-owned brand continues its retail expansion while sharpening its sportstyle positioning with new leadership.
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News briefsBerghaus expands Cumbria showroom
The British outdoor brand has tripled its showroom space in Staveley as it strengthens ties with specialty retail partners.
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News briefsOutdoor Research appoints founder of Athleta as temporary leader
The former Athleta founder and prAna CEO will lead the Seattle outdoor brand during its executive search.
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ArticleBoa lifts CoDi’s mixed outdoor quarter
Boa and Velocity Outdoor posted sales gains in Q1, while PrimaLoft and 5.11 declined as CoDi’s consumer portfolio delivered mixed results.
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News briefsOR launches creator initiative
The Outdoor Retailer trade show is expanding its creator marketing strategy ahead of its August 2026 event in Minneapolis.
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ArticleREI narrows losses as sales edge up
Improved margins and disciplined execution helped REI narrow losses in 2025 while continuing to invest in members, products and sustainability initiatives.
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News briefsCoros expands Europe leadership structure
The sports technology brand says Europe is now its fastest-growing region and has named new leadership to support further expansion
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ArticleKMD reshapes board leadership
The New-Zealand-based group has named Philip Bowman as chair, linking the leadership change to its ongoing Next Level turnaround plan.
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ArticleNewell Q1 beats expectations as outdoor sales soften
Better-than-expected Q1 results and improving demand trends prompted Newell Brands to raise its 2026 outlook, even as Outdoor & Recreation sales remained lower year over year.
