All Snowsports articles – Page 6
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ArticleNorrøna expands adventure travel business with new Arctic lodge
The Norwegian outdoor company is expanding further into experience-based travel with a year-round lodge and plans for a network along Norway’s Arctic coast.
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News briefsÖSV pushes back on expanded World Championships, proposes leaner World Cup
Austria’s ski federation is opposing plans for more frequent World Championships while proposing fewer, higher-quality World Cup events.
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ArticleWeSports secures up to SEK 1bn for acquisition strategy
The Nordic sports specialist has more than doubled its potential credit facility as it pursues further acquisitions and targets SEK 10 billion in sales by 2031.
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ArticleThe North Face athletes take center stage in new Everest documentary
The new documentary from Oscar-winning filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi explores Jim Morrison and Hilaree Nelson’s ambition to ski Everest’s direct North Face.
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ArticleHeiko Schäfer: ‘Our identity, our base in Switzerland and our strategy aren’t changing’
Regina Henkel talks to Mammut CEO Heiko Schäfer about CPE’s takeover, the brand’s Swiss identity and its growth ambitions in Asia and North America.
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News briefsPeter Rauch named president of Mountain Hardwear
The long-time Columbia Sportswear executive succeeds Troy Sicotte, who is moving into a new global sales role at Mountain Hardwear.
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News briefsCotswold Outdoor launches nationwide ‘We speak outdoors’ campaign
The UK outdoor retailer is rolling out new creative across its stores and digital channels as it seeks to strengthen its specialist positioning.
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News briefsKlättermusen opens its largest European store in Gothenburg
The Swedish outdoor brand has opened a 359-sqm store in central Gothenburg, its largest European location and first Swedish store outside Stockholm.
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ArticleBurton names Denny Bruce CEO ahead of 50th anniversary
The former Burton manager returns to the snowboard company after senior roles at Vans, Skullcandy, Traeger, Dickies and Gozney.
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ArticleFenix Outdoor debuts multi-brand 'Fjällräven & Co.' retail concept
The new Boston concept combines Fjällräven, Royal Robbins, Devold and Hanwag as Fenix Outdoor experiments with a broader multi-brand retail format.
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News briefsThe North Face taps Endvr to boost wholesale sell-through
The VF-owned outdoor brand is rolling out digital product education and sales incentives to retail associates across its U.S. and Canadian dealer network.
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ArticleHelly Hansen targets $1.1bn as Kontoor maps global growth push
Kontoor Brands sees major untapped potential in technical outdoor, the US and workwear as it targets roughly 10 percent annual growth for Helly Hansen.
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ArticleNivia brings GPS-based 3D navigation to avalanche transceiver market
Backed by German technology specialist Rosenberger, the young snow-safety brand is bringing a new approach to avalanche searches to market for winter 2026/27.
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ArticleHaglöfs brings Standard Issue Black into commercial production
The Swedish outdoor brand is moving its joint color-standardization project with Polartec from concept to market with the Buteo Mid II Jacket.
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ArticleLenz acquires Swiss glove specialist Snowlife
The Austrian heated-apparel specialist is taking full ownership of Snowlife after 15 years of cooperation, while retaining the Swiss brand, team and operations.
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ArticleNorrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
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ArticleGoPro agrees Starman Optical merger in major strategic reset
The action-camera pioneer will remain publicly listed but move into AI infrastructure and defense under a deal that gives shareholders $285 million in cash and a 10 percent stake in the combined company.
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ArticleDecathlon plans 50% stake in Sport 2000 France
The proposed tie-up could give Decathlon access to Sport 2000’s strong mountain network while opening the door for its brands at independent retailers.
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News briefsHaglöfs launches Nallo ski touring collection for Nordic conditions
The Swedish outdoor brand’s new four-piece touring range combines Gore-Tex, ExpeDRY, Pertex and Twiceme technologies for demanding backcountry use.
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ArticleC.J. King named GM of Helly Hansen North America Sport
The former Arc’teryx executive will oversee Helly Hansen’s North America Sport business, including commercial strategy and marketplace execution, from Aug. 31.
