All Snowsports articles – Page 9
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ArticleHead and Tyrolia partner with Freeride World Tour
The global ski equipment brand signs on as official supplier for the FWT and the new FIS World Championships through 2028.
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![Oakley Meta Vanguard - Garmin Cycling[53]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/6/6/2/49662_oakleymetavanguardgarmincycling53_652173_crop.jpg)
News briefsGarmin data integrated into Oakley AI glasses
The tech manufacturer and the eyewear brand unveil voice-activated sports data integration through AI-powered smart glasses.
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News briefsTecnica Group revenue rises, profit slips
The Italian sporting goods group posted higher first-half sales but widened losses amid weaker margins and rising costs.
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ArticleElectrically assisted ski touring system launches
A Swiss winter-sports innovator unveils the first electric uphill support system for ski touring — with CES debut and limited launch edition.
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News briefsBerghaus marks 40 years of its Extrem line
The British outdoor brand supports the new ski film ‘Gold’ as part of its anniversary campaign, spotlighting alpine performance and mountain storytelling.
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News briefsScott appoints first Chief Growth Officer
An international industry veteran takes on a new digital and marketing role at the Swiss-based brand.
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News briefsTecnica Group names Luka Grilc GM of Alpine Division
The parent company of Lowa consolidates ski brands under one leadership to streamline growth and innovation.
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News briefsSalewa expands Korean retail presence
The Italian mountaineering brand sets a cautious course for local growth, backed by SMK Company.
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News briefsHaglöfs returns to China with Shanghai flagship
The Swedish outdoor brand reenters the Chinese market with an ambitious retail rollout.
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ArticlePorsche collaborates with Norrøna and Head on winter gear
Two premium collaborations bring Porsche design to winter sports apparel and equipment.
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News briefsCanada Goose to enter Middle East via Beside Group
The Canadian outerwear brand is expanding into the Middle East through a new distribution agreement with a regional fashion player.
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ArticleOberalp: “Profit is the result of meaningful action”
An interview with Heiner and Ruth Oberrauch on 90 years of Salewa, lessons in leadership and generational transition.
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News briefsBergans appoints Andy Schimeck to drive Central European growth
The Norwegian outdoor company partners with the strategy expert to refine its sales approach and expand its presence in Central Europe.
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ArticleLundhags names TP Studio as DACH sales partner
The Swedish outdoor brand shifts focus back to Central Europe, partnering with a Munich-based agency to strengthen its sales in key German-speaking markets.
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News briefsSweet Protection signs gear deal with PSIA-AASI
The brand will supply helmets and eyewear to America’s top ski and snowboard instructors under new two-year partnership.
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News briefsSchöffel unveils second chapter of brand campaign
The outdoor brand continues its storytelling series, focusing on mindful nature experiences and self-reflection in the remote Scottish Highlands.
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News briefsHaglöfs with first flagship in South Korea
The outdoor brand enters the Korean retail market with its first flagship store at the base of a major national park near Seoul.
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News briefsX-Bionic’s Heatloop base layer channels body warmth
A new base layer collection from the Swiss performance brand uses biomimicry to enhance warmth, comfort and moisture management in cold conditions.
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ArticleElan appoints new global brand and product leaders
The Slovenian winter sports company is refining its brand and product leadership as it gears up for the 2025/26 season.
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News briefsSmith marks 60 years with new helmet and eyewear launches
The US brand celebrates its 60th anniversary by unveiling new versions of its award-winning helmets and a reissued sunglass classic.
