All Snowsports articles – Page 2
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News briefsDale of Norway expands US team
The Norwegian knitwear specialist strengthens its US presence with two senior hires to drive growth and retail expansion.
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ArticleWeSports Group posts record sales, returns to profit in 2025
Strong organic growth, expanding margins and a shift to net profitability defined 2025 for WS WeSports Group, as the Nordic sports equipment consolidator surpassed SEK 3 billion in annual revenue and strengthened its cash position.
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News briefsHaglöfs appoints new product manager
The Swedish outdoor brand names a former Pas Normal Studios executive to lead product management.
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News briefsPolartec expands Power Shield portfolio
The US-based performance textile specialist broadens its Power Shield range with recycled and plant-based materials.
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News briefsOpinel unveils new outdoor knife series
The French knife maker introduces three new models designed for alpine, outdoor and marine use.
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News briefsDecathlon to open store in UK IKEA
The French sporting goods retailer will open a 1,188-sqm store inside an IKEA location in South London.
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ArticleLupine unveils new leadership team
The German outdoor lighting specialist sets up a new leadership structure under CEO Benedikt Böhm to support long-term growth and digital expansion.
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ArticleArc’teryx and Salomon drive Amer Sports’ premium outdoor surge
Amer Sports delivered 27% revenue growth in 2025, powered by Arc’teryx’s margin strength and Salomon’s 35% surge past $2bn, as the group accelerates its premium outdoor and DTC strategy.
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News briefsRudy Project acquires North American distributor
The Italian sports eyewear and helmet specialist takes direct control of its U.S. business with a strategic acquisition.
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News briefsPrimaLoft names Eric Weis President
Leadership changes at a US insulation technology specialist see a new president take the helm and a board chair role expanded.
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News briefsTNF unveils new HKe drop
Following its Fall/Winter 2025 debut, the premium HKe line returns with a second drop focused on durability, technical innovation and modern design.
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News briefsRoots names Rosie Pouzar CCO
The Canadian outdoor lifestyle brand promotes its head of omnichannel growth to lead commercial strategy.
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News briefsNike opens ACG flagship in Beijing
The US portswear giant strengthens its outdoor push with a dedicated ACG retail concept in China’s capital.
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News briefsCascade Designs appoints VP of Sales
The US outdoor equipment manufacturer strengthens its leadership team with a new vice president of sales.
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News briefsGoPro elevates McGee to president
The action camera maker reshuffles its executive team, promoting a long-time finance leader to president.
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ArticleMoncler holds margins near 30% as outdoor lines power Q4 rebound
A Q4 acceleration in Asia and the Americas, coupled with resilient demand for Moncler Grenoble, helped the group close 2025 with margins near 30 percent despite soft European tourism.
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News briefsHelly Hansen unveils Odin Breeze fleece
The Odin line grows for spring 2026 as a Norwegian outdoor apparel brand unveils a lightweight fleece built for high-output mountain use.
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News briefsSuunto kicks off Vertical Week 2026
Climate protection is at the center of a global call to action launched by Finnish outdoor technology brand Suunto.
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ArticleEric Bascle: ‘Quality is discipline and restraint’
The independent ski brand ZAG sharpens its strategy around precision, durability and disciplined growth in a fragmented market. The OIC spoke with CEO Eric Bascle.
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News briefsHelly Hansen names new design manager
A former Lululemon designer joins the Norwegian outdoor brand in Oslo as it enters a new chapter under US ownership.
