All Snowsports articles – Page 2
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ArticleAtomic reshapes global leadership structure
Atomic has introduced a broad international leadership restructuring spanning EMEA, APAC and North America as the ski brand strengthens its omnichannel organization, specialty retail focus and regional market execution.
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News briefs66°North marks centenary with Iceland community exhibition
66°North celebrated its 100th anniversary with a community-focused exhibition during Reykjavík’s DesignMarch festival, highlighting the people and professions that have shaped the brand since 1926.
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ArticleAmer Sports raises guidance after strong Q1
Salomon softgoods, Arc’teryx and Wilson Tennis 360 powered a strong first quarter, prompting Amer Sports to raise its 2026 outlook.
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ArticleEuropean Outdoor Week set for expanded 2027 return
The European Outdoor Group and MagNet Group plan to expand and refine European Outdoor Week after a first edition that combined sustainability, trade, media and consumer events in Riva del Garda.
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ArticleBlack Diamond strengthens European sales leadership
The climbing and mountain sports brand is reinforcing its European commercial structure as it looks to deepen retail partnerships, strengthen omnichannel execution and expand its apparel business.
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ArticleLowa opens new US headquarters in Salt Lake City
The German footwear specialist is strengthening its North American presence with a new US headquarters in Utah following record global sales in 2025.
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ArticleSamsonite lifestyle bags outperform in Q1
Samsonite’s non-travel category outpaced core travel luggage, while higher marketing and store investments weighed on earnings.
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News briefsMammut uses AI campaign to tackle online toxicity
The Swiss mountain sports brand has developed an AI tool that identifies toxic online behavior and encourages users to reconnect with nature instead.
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News briefsRossignol appoints new global operations VP
The French mountain sports group has appointed experienced supply chain and operations executive Frederic Pillet to oversee its global manufacturing and logistics network.
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ArticleWolverine Q1 sales rise 11% on Saucony, Merrell growth
Strong momentum at Saucony and Merrell helped Wolverine Worldwide exceed Q1 expectations and raise its full-year earnings outlook despite ongoing tariff pressures.
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ArticleCanada Goose Q4 sales rise 18%
Strong DTC demand and a return to wholesale growth helped Canada Goose deliver higher fourth-quarter sales and earnings.
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News briefsGoldwin lifts profit as FY2026 sales hit record high
The Japanese outdoor and sportswear group reported higher operating profit and record sales, supported by stronger gross margins, healthier inventories and improved product mix.
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News briefsIOC rules out summer crossover sports for Winter Olympics
The IOC has confirmed that the French Alps 2030 Olympic Winter Games will remain limited to snow and ice disciplines, ending hopes for crossover events such as gravel cycling or trail running.
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ArticleLa Sportiva unveils major brand redesign ahead of centennial
The Italian mountain sports specialist is rolling out its most significant brand identity update in two decades as it prepares for its 100-year anniversary in 2028.
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News briefsCMP appoints new European sales director
The Italian outdoor brand has appointed industry veteran Fred Gregarek to lead footwear and gear sales expansion across Europe outside its home market.
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ArticleHoudini strengthens growth strategy with key hires
The Swedish outdoor brand is reinforcing its international growth ambitions with two senior appointments focused on brand development and direct-to-consumer expansion.
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ArticleGoPro explores strategic alternatives as Q1 sales plunge
The action camera company is reviewing “strategic alternatives,” including a potential sale or merger, amid declining sales and widening losses.
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ArticleWeSports deepens control in winter sports and bike leasing
The Nordic sports retail and brand group increased its stakes in SkiCom and Bikelease while reporting record first-quarter growth.
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News briefsOrtovox retains Fair Wear leader status
The German mountain sports specialist improved its latest Fair Wear performance score through new supplier management and transparency measures.
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ArticleBergans restructures Central Europe sales
The Norwegian outdoor brand is restructuring its Central European sales organization with a new distribution model and retail strategy.
