All Snowsports articles – Page 3
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News briefs66°North revisits its archives for centenary capsule
Ten archive-inspired designs trace a century of Icelandic outerwear, combining original silhouettes with contemporary technical materials.
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News briefsWintersteiger Sports North America integrates three brands under new structure
A new organizational structure integrates sales and customer support across three winter sports brands in North America.
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News briefsPeak Performance launches mountain safety program
A new initiative combines online education with in-person clinics across Europe and Canada, aiming to reach more than 5,000 skiers.
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ArticlePolartec introduces next-generation Alpha insulation
A patent-pending construction aims to improve durability and design flexibility while maintaining Alpha’s breathability and thermoregulation.
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News briefsKlättermusen enters freeride market with The Signal
The Swedish outdoor brand is expanding into freeride apparel and equipment with a collection developed for backcountry skiing and snowboarding.
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ArticleKästle confirms Markus Weeger as CEO
The Austrian ski manufacturer has reaffirmed its support for Markus Weeger as it continues its restructuring and expands international distribution.
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ArticleThe Mountain Studio grows 29%, raises capital
The Swedish ski and outdoor apparel brand reports 29 percent comparable sales growth, raises SEK 16.6 million and prepares for US expansion.
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ArticleIntersport Austria reports 6% sales growth
Revenue rose to €690 million in FY2025/26, driven by winter sports, cycling and e-commerce, while the group expanded into new European markets.
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ArticleMammut launches adaptive LoopInsulation Active
The Swiss outdoor brand introduces adaptive insulation made from recycled rope waste, supported by new performance and environmental data.
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ArticleBergzeit expands winter sports assortment to include alpine skiing
The German outdoor retailer is adding alpine skis, boots and accessories to its online and in-store assortment from mid-October.
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News briefsKailas launches climbing campaign highlighting partnerships and technical apparel
The Chinese outdoor brand’s latest campaign features international mountaineers and highlights its technical insulation products.
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ArticleFreeride Academy Innsbruck expands coaching program ahead of 2026/27 winter season
Austria’s largest nonprofit freeride club introduces new training groups and expands its competitive snowboarding program for the coming winter.
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News briefsSalomon promotes Katharina Bahde to VP Global Strategy & Transformation
The executive joins the brand’s leadership committee after two years working on strategic planning and transformation initiatives.
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ArticleBlackYak highlights Austrian mountain rescue in new global brand campaign
The Korean outdoor brand’s latest campaign features an Austrian mountain rescuer and emphasizes technical performance in extreme conditions.
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ArticleHelen of Troy’s Home & Outdoor sales rise 9.2% on Osprey demand
Strong pack demand, new products and international expansion lifted the division, although management lowered its full-year sales forecast.
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ArticleArbor merges with Mas Alpha Securities and brings snowboarding back in-house
The snowboard and skateboard brand is combining with a new investment partner and ending its 12-year product licensing relationship with Kent Outdoors.
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News briefsUS snowsports participation nears 32m as snowboarding drives growth
New SIA data shows US snowsports participation rising 3 percent in 2025/26, led by strong growth in snowboarding.
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ArticleOrtovox expands Safety Academy program for winter 26/27
The mountain sports brand has opened bookings for its 2026/27 avalanche safety program, combining practical courses with digital education.
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ArticleKästle appoints Scott Mellin to chair new Advisory Board
The former Salomon Chief Brand Officer will chair a new Advisory Board overseeing the Austrian ski brand’s strategy, governance and performance.
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ArticleLa Sportiva opens new Brand Store in climbing hub Arco
The Italian mountain sports brand is expanding its retail network with a community-focused store in one of Europe’s key climbing destinations.
