A new consumer-oriented adventure and outdoor show, Discover Russia, is scheduled to be held in Moscow next May 19-22. The idea is to promote outdoor activities and outdoor destinations in Russia and to exhibit the products of leading outdoor brands. The head of the project, Nazim Mustafaev, describes it as an outdoor festival closer to the London Telegraph & Outdoor Show than to the Adventure Sports Fair in São Paulo. Crosby, a major Russian outdoor shoe brand produced by Analpa, will sponsor one of the activity areas. Another exhibitor, Gabel, will sponsor Nordic Walking demos. Mustafaev has been for many years the director of a major Russian shoe show, Mosshoe.
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