Almost 300 delegates are already booked for the European Outdoor Summit (EOS) taking place on Sept. 19 and 20 in Malmö, Sweden. John Straw, a senior adviser to Mckinsey and IBM Watson IoT, will be the opening keynote speaker .He will discuss the opportunities and the risks stemming for our businesses from the disruptive convergence of the internet, artificial intelligence, advanced robotics, virtual reality, Blockchain, etc. He will also present the topic in a break-out session where he will focus on the ways in which consumers can be reached and influenced through the systemic changes in marketing brought about by the new wave of technology.
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