Outdoor Retailer (OR) announced in a “letter to the community” that the OR Summer Market, initially scheduled for June 23-25 in Denver, Colorado, had to be canceled. Marisa Nicholson, senior vice president and show director of OR, wrote that the difficult decision to cancel the 2020 summer show was made “amidst growing concerns surrounding the Covid-19 pandemic, and after having extensive conversations” with the people involved with the event. The reasons for cancellation include concern for the health of all participants, the declaration of a national emergency, recent federal measures that include travel restrictions for foreigners, and ”the resulting cancellations made by several partners.”
According to the announcement, Emerald Expositions, the owner of OR, investigated potential alternative dates for the show, but logistical issues as well as clear feedback from retailers, representatives and brands have compelled the company to cancel and not postpone the 2020 summer edition. The organizers are currently working on digital solutions and other tools to assist the industry. This may include supporting a go-to-market strategy for spring/summer 2021, strengthening the network between buyers and sellers, new digital opportunities to learn about new brands, products and retailers, digital workshops and expanded media and marketing tools.
OR has installed a Covid-19 resources page on its website with helpful information and news from partners, brands, retailers and the U.S. government to help the community deal with the crisis. The next Outdoor Retailer Summer Market in Denver is scheduled for June 15-17, 2021.