The organizers of the European Outdoor Forum have announced that Alex Stiler, the author of “X Play Nation,” will appear at the event to give a presentation on how to capture the youth market. He will take the example of how action sports have made themselves appealing to young people – their marketing strategies and ethos – and discuss how the outdoor industry can follow the lead of this fast-growing segment. Now an action sports consultant specializing in youth demographics, he started his career on Wall Street, then owned Bokasmo & Company, a youth marketing and online merchandising e-commerce incubator. After five years there, he moved on to be president of Osiris Shoes. As a consultant, he has worked with brands including Monster Energy, Alva Skateboards, Vox Footwear and Toyota. His book, “X Play Nation of Action Sports Game Changers,” explains how innovators in the action sports industry built leading brands through a combination of sport and lifestyle marketing.

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