All Trail Running articles – Page 2
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News briefsKailas Fuga targets technical trails with DU Monster
The Chinese trail running specialist is expanding its DU series with a new model designed for mud, steep climbs and challenging mountain terrain.
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News briefsAdidas Sport Eyewear signs trail running star Toni McCann
The South African ultra-runner will support product development and testing as Adidas strengthens its position in the growing trail running segment.
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ArticleCanada’s MEC brings Gear Swap back to stores
The Canadian retailer is testing a new physical resale and repair concept in British Columbia as demand grows for longer-lasting outdoor gear and circular retail models.
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ArticleDevold broadens merino’s role in summer outdoor apparel
The Norwegian wool specialist is broadening its challenge to synthetic-dominated outdoor apparel categories with new lightweight merino concepts for trail running, hiking and everyday use.
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News briefsUTMB World Series unveils new Vietnam Highlands Trail
The UTMB World Series will enter Vietnam in 2027 with a new trail running event in Đà Lạt featuring five race distances across the region’s highland terrain.
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News briefsStox enters running apparel market
The Dutch compression specialist is expanding beyond socks with its first running tights and shorts designed for muscle support, stability and comfort.
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ArticlePas Normal Studios and Salomon enter hybrid gravel category
The two brands are expanding the convergence of cycling, running and outdoor performance with a new SS26 collaboration built around hybrid gravel-focused footwear and apparel.
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ArticleAlpkit enters footwear market after restructuring
British outdoor brand Alpkit has entered the footwear category for the first time with a seven-style hiking and walking collection, marking a significant product expansion only months after completing a restructuring and securing new investment.
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OpinionEuropean Outdoor Week: The business of outdoor reconnects
Industry veteran Charles Ross reflects on the first European Outdoor Week in Riva – and argues that the combination of business focus, outdoor culture and community spirit may have given the industry “a shot in the arm” after years of disruption.
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ArticleHaglöfs strengthens wholesale leadership
Haglöfs has appointed former Peak Performance executive Marcus Grönberg as Global Director of Wholesale as the company looks to further strengthen its international retail and omnichannel strategy.
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ArticleDeckers hits record sales as Hoka grows
Hoka remained Deckers’ main outdoor growth driver in FY2026, while Teva stayed within a smaller “Other brands” portfolio that declined sharply.
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ArticleAmer Sports raises guidance after strong Q1
Salomon softgoods, Arc’teryx and Wilson Tennis 360 powered a strong first quarter, prompting Amer Sports to raise its 2026 outlook.
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News briefsAsics opens Alpine basecamp for trail athletes
Asics has opened its first dedicated Alpine training base for elite trail runners, expanding its long-term investment in athlete support and the fast-growing trail running category.
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ArticleEuropean Outdoor Week set for expanded 2027 return
The European Outdoor Group and MagNet Group plan to expand and refine European Outdoor Week after a first edition that combined sustainability, trade, media and consumer events in Riva del Garda.
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ArticleLowa opens new US headquarters in Salt Lake City
The German footwear specialist is strengthening its North American presence with a new US headquarters in Utah following record global sales in 2025.
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News briefsRossignol appoints new global operations VP
The French mountain sports group has appointed experienced supply chain and operations executive Frederic Pillet to oversee its global manufacturing and logistics network.
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ArticleWolverine Q1 sales rise 11% on Saucony, Merrell growth
Strong momentum at Saucony and Merrell helped Wolverine Worldwide exceed Q1 expectations and raise its full-year earnings outlook despite ongoing tariff pressures.
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News briefsGoldwin lifts profit as FY2026 sales hit record high
The Japanese outdoor and sportswear group reported higher operating profit and record sales, supported by stronger gross margins, healthier inventories and improved product mix.
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News briefsXero Shoes expands international distribution network
The natural movement footwear brand has expanded its global wholesale network with new distribution agreements across Europe, Asia and North America.
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News briefsOn opens first Swedish store in Stockholm
The Swiss premium sportswear brand has opened its first retail location in Sweden, continuing its international expansion with a new flagship-style store in central Stockholm.
