All Trail Running articles
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News briefs
Merrell opens Cotswolds flagship
The US outdoor footwear brand opens UK store near heritage trails to boost local retail reach.
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News briefs
On debuts new Cloudultra trail running shoes
The Swiss sportswear innovator introduces its latest ultra-distance footwear line, focusing on energy return, grip technology and elite-level comfort.
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Article
Hoka UTMB Mont-Blanc commits to cutting CO2 emissions by 20% by 2030
The French trail running event outlines bold emissions goals, with 2026 efforts centered on cutting transport-related impact through rail incentives and new tools.
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News briefs
Intersport France reports strong 2024 growth
The French sporting goods retailer reports significant annual growth, with plans to expand its reach and outdoor product offerings by 2030.
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Article
OTS 2025: The bringing together of the British Outdoor industry
Outdoor Trade Show 2025 in Liverpool brought the UK outdoor trade together in record numbers — our columnist Charles Ross reports on key launches, retail insights and rising trends.
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News briefs
Lowa expands trail running efforts
The German outdoor footwear brand sharpens its trail running focus with new leadership, product launches and TrailCon 2025 engagement.
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Article
Merrell: ‘“We build for the mountains – and the pub’
In our exclusive interview with Tim Selby (VP/GM Europe) and Jonny Quint (EMEA Product & Marketing Director), we discover how the US outdoor footwear brand Merrell is reshaping its EMEA strategy by blending performance roots with lifestyle relevance and urban growth.
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News briefs
Arc’teryx named REI vendor partner of 2025
The Canadian outdoor brand earns top recognition from the US retailer for its product innovation, sustainability and customer collaboration.
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Article
CamelBak UK distribution shifts from ZyroFisher to Revelyst in 2026
The US-based hydration gear brand will move UK distribution to a new logistics partner starting January 2026.
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News briefs
Cotswold Outdoor launches retail media network
The UK-based outdoor retail group has introduced a digital platform to boost partner visibility and connect with consumers across physical and online channels.
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Article
ORBDAYS 2025 expands reach with record attendance
The Italian outdoor and running event attracted over 3,000 professionals and strengthened its global positioning with international buyer presence.
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News briefs
Salomon expands Courtney Dauwalter collection
The French outdoor brand introduces new trail gear in collaboration with the leading ultrarunner, blending technical innovation with personal inspiration.
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Article
Montane secures investment for Asia expansion
The UK-based outdoor gear brand forms a strategic partnership to accelerate growth in China and the broader Asian market.
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News briefs
OTS 2025 will be the largest yet
The leading UK trade event for the outdoor industry is set to welcome over 140 exhibitors and packed programming in mid-June in Liverpool.
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News briefs
Norda launches limited Bio-Dyneema duffel bag
The Canadian trail-running brand debuts a durable, ultra-light gear bag made from the world’s strongest fiber in a new orange colorway.
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News briefs
Future of Keswick Mountain Festival uncertain
The UK outdoor festival drew record participation and strong visitor turnout in 2025, but organizers warn its future depends on public support.
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News briefs
ITRA launches Women’s Trail Day
The global celebration promotes female participation in trail running and will also feature an in-person event in Chamonix.
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Article
Deckers warns of tariff impact in Q1 outlook
The US A U.S. footwear group forecasts lower Q1 sales and rising costs as tariff pressures mount and consumer demand shows signs of softening.
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Article
Norrøna partners with Topsports to enter China
The Norwegian outdoor brand is expanding into Greater China through a new retail and digital partnership with one of the region’s leading sportswear groups.
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Article
Millet: „We have stores in Paris, Seoul and Shanghai but deliberately chose not to follow fashion trends“
In this exclusive interview, Romain Millet, CEO of Millet Mountain Group, reveals how the company is embracing a long-term vision rooted in its alpine heritage.