Trail Running – Page 5
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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News briefsOutdoor Research's next collection virtually PFAS free
PFAS have been almost completely phased out in Outdoor Research’s (OR) Spring 2024 collection. The Seattle-based manufacturer of outdoor apparel and gear says products in the new line are driven by sustainability, technology and inclusivity. OR’s goal of removing intentionally added PFAS will be virtually complete in the forthcoming ...
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ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
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News briefsLongtime CoDi director retires
Compass Diversified Holdings (CoDi), the Connecticut-based owner of several sporting goods brands, including Boa Technology, 5.11, Marucci Sports, PrimaLoft and Velocity Outdoor, announced that C. Sean Day has retired from the company’s Board of Directors effective June 30, 2023, for personal health reasons. Day joined the board in 2006, coinciding ...
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News briefs361˚ releases its first trail running shoe
Building on the success of the Centauri road running shoe, 361˚, one of China’s largest sporting goods brands, has brought its eTPE Engage platform to the trails for the first time. Featuring a proprietary Vibram Megagrip outsole, the Futura is the brand’s new premium trail model, offering ...
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News briefsUYN to present first running shoes
Italian brand UYN (Unleash Your Nature) will unveil its first running shoes at the upcoming Outdoor & Running Business Days, the trade show that is scheduled to take place in Riva del Garda on July 9-10. The new product line has been developed using neuroreactive solutions from Reaxing and in ...
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News briefsMoncler releases 3D-printed trail running shoe
Moncler has partnered with 3D-printed shoe manufacturer Zellerfeld to release a 3D-printed trail running shoe. The single-construction mono-material shoe is made out of recyclable materials and is a new addition to its Trailgrip line. The Moncler Trailgrip 3D is extremely limited and will only be available for members of ...
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News briefsGlobetrotter and Myclimate calculate the carbon footprint of many outdoor products
The outdoor retailer Globetrotter together with Myclimate have calculated the Scope 3 greenhouse gas emissions of 40 product groups in a new project. The emissions from upstream and downstream processes in supply chains for products including backpacks, hiking boots and rain jackets were calculated. In addition, the average CO2 savings ...
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ArticleSSU is hoping the worst market disruptions are over
Signa Sports United (SSU), while bracing for less-than-stellar FY23 results impacted by macroeconomic headwinds and high industry inventory levels, is taking steps to generate €100 million in Ebitda savings by FY25 and less operational complexity in FY24 that will return it to profitable, long-term growth. Meanwhile, the Germany-based e-commerce company, ...
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News briefsNNormal celebrates its first year with a new film
Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...
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News briefsRestructuring of DACH sales team at Tecnica Footwear
Source: Tecnica Luigi Tamai and Fabian Steinmetz Following the establishment of the new Tecnica Footwear business unit under the leadership of Adriano Rossato in February, the Italian footwear manufacturer has restructured its sales team for Germany, Austria and Switzerland. Fabian Steinmetz took over the position of Sales ...
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News briefsVibram and NNormal launch “Repairability Program”
Source: NNormal Kilian Jornet Vibram and NNormal are launching a new partnership in the form of a joint repairability program. NNormal shoes will now be able to be repaired by Vibram cobblers around the world. Vibram has had a long-standing repair program, which it recently promoted via ...
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News briefsUK Outdoor Industry Award finalists announced
The finalists for the 2023 UK Outdoor Industry Awards were announced on June 14 in a presentation at the 2023 Outdoor Trade Show Social. All award finalists, including products from Silva, Berghaus, Ortlieb, Petzl, Edelrid, Montane, Picture Organic, Exped, Gruezi Bag, Goal Zero and TentBox, can be viewed on the ...
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News briefsLowa's first trail running collection available in stores
Since June, the new All Terrain Running by Lowa (ATR) collection, which was first presented at ISPO Munich in November 2022, is available to international partners and selected retailers. The category, new to Lowa, launches with three models – Citux, Amplux and Fortux – and under the motto “Time to ...
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ArticleHyosung to unveil expanded ocean conservation initiative at OR Summer Market
South Korean sustainable textile solutions provider Hyosung has expanded its ocean conservation initiative to include a wider range of regen ocean yarns made from discarded fishing nets. These will be showcased at the Outdoor Retailer (OR) Summer Market, June 19-21, in Salt Lake City, Utah. Hyosung began its ocean conservation ...
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ArticleOutDoor by ISPO provided community and inspiration again in 2023
Three days, over 650 exhibitors and satisfying visitor numbers. OutDoor by ISPO 2023 is over and has been hailed as a success. Now in its second year at the MOC Event and Order Center, the mood was once again that of a community coming together, whether that be for business ...
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ArticleFirst 11 candidates for the French Outdoor Awards 2024 announced
The first entrants who stand a chance of winning the French Outdoor Awards 2024, organized by the french trade association, the Outdoor Sports Valley (OSV), have been selected. Eleven products have been chosen, in this the first of three rounds. Two more test sessions will follow in the course of ...
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ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleWinners of the second round of the 2023 ISPO Award
At the second of a total of four jury meetings for the ISPO Award 2023, almost everything revolved around the Outdoor category. This may have to do with the fact that OutDoor by ISPO 2023 starts in Munich just a few days after the meeting. The jury was made up ...
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News briefsNorda launches new trail runner
Source: Norda norda 002 in Alpine White Norda, a running shoe brand from Québec, Canada, founded in 2021, has launched a new trail running shoe, the 002. In developing the shoe, the brand focused on using the same materials and evolving elements of its very first model, ...
