All Urban Outdoor articles – Page 42
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News briefsKeen receives award for PFC-free Detox the Planet initiative
U.S. publication Good Housekeeping has honored Portland, Oregon-based brand Keen with the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative, launched in 2014, which aims to ensure the brand completely eliminates perfluorochemicals (PFCs) and per- and polyfluoroalkyl substances (PFAS) from its footwear. These so-called “eternal chemicals” ...
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News briefsDidriksons opens pop-up store and showroom in Paris
Swedish brand Didriksons aims to expand its business in the French retail market. For this fall/winter season, the brand has opened a combined pop-up store and order showroom in Paris’ Marais district, which will be open until Dec. 31, 2021. The store is part of the expansion strategy of the ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsAdidas starts collaboration with PrimaLoft and Parley for the Oceans
Adidas has integrated two new “My Shelter” styles in the Terrex outdoor collection for fall/winter 2021, designed in an industry-first collaboration with Parley for the Oceans and PrimaLoft, featuring woven shells made in part from recycled materials such as PrimaLoft Insulation x Parley Ocean Plastic. The insulation is made from ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsKlättermusen launches first urban lifestyle collection
Swedish outdoor brand Klättermusen has launched its first off-the-mountain collection, and it’s called just that: “Off The Mountain®”. The 8-piece collection includes technical products designed for before and after the tour and/or everyday use. As always, true to the brand’s motto for over 50 years that its products should impact ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsAdidas Y3 launches Terrex footwear and jackets
For this fall’s urban sportswear line Y3, Adidas is launching a new Terrex Swift R3 GTX sneaker in two colorways as well as two Gore-Tex shell jackets (one hard shell and one down insulated parka). The Y3 Terrex footwear capsule collection is launched on Oct. 14, while the apparel drop ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefsArc’teryx hires Chris Pelyk as new VP Store Development
Source: Arc’teryx Chris Peylk, VP store development at Arc’teryx Chris Pelyk has been appointed vice president of store development at Arc’teryx. In his career, Pelyk has worked for several big brands in the development, design, and strategic planning of retail concepts, mainly in Asia. Among the companies ...
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News briefsHaglöfs Restored second hand collection goes live
Partnering with recycling service specialist The Renewal Workshop (TRW), Swedish outdoor brand Haglöfs has now officially launched its second-hand concept Haglöfs Restored. The collection of used gear and apparel is inspected, washed and restored up to standards before being resold. The Renewal workshop has its facilities in ...
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News briefsIsbjörn hires former H&M product developer as sourcing and production manager
Source: Isbjörn of Sweden Selma Jakobsson Isbjörn of Sweden, based in Nacka and owned by Nordic KidsWear AB, has recruited ex-H&M product developer Selma Jakobsson as its new sourcing and production manager. She started a sustainable denim menswear company Mottainai NY in 2005 while studying fashion and ...
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ArticleInternational group of outdoor dealers starts climate protection initiative ORCC
A newly founded open network of outdoor retailers has started and signed a new commitment and initiative called Outdoor Retailer Climate Commitment (ORCC) to underline their will to reach the Paris Agreement global warming limit of 1,5 degrees Celsius. With the initiative, the founding group of European outdoor retailers – ...
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News briefsThe North Face launches revised Thermoball Eco jackets with recycled fabrics
In its redesign of the Thermoball Eco insulation jackets for fall 2021, The North Face (TNF) is now using PrimaLoft Thermoball recycled fiber insulation and combining it with face and liner fabrics made from recycled polymers. This means that the entire range of textiles and insulation used in the new ...
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News briefsNext Textile Conference live and online on Oct. 12
Tex! by marketplace, a collaborative network for the Swedish textile and fashion industry based in Borås, is holding the 2021 edition of Next Textile business conference for sustainable innovation and guidance for future textile business on Oct. 12 both live at the textile fashion center in Borås, Sweden, and online. ...
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News briefsVaude’s Antje von Dewitz receives German role model award
Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven company, which includes a long-term program for inclusion and ...
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ArticleEOCA partners with Business for Nature global coalition
By joining Business for Nature, a global coalition bringing together forward-thinking companies and conservation organizations, the European Outdoor Conservation Association (EOCA) wants to encourage businesses to act now to reverse nature loss and advocate for greater policy ambition. The coalition is aiming to amplify business voices calling for governments during ...
