Vibram has revised its operations around two separate business units: finished goods and components. Both are serviced by the same marketing and administrative group. The finished goods division includes Vibram's FiveFingers range of toe-separation footwear. Along with the announcement of the new business model, the company said that next year it will focus on the modernization of its marketing communication organization, including the creation of a new state-of-the-art website and the development of new applications for smartphones and tablets. The company is committed to unifying and globalizing its brand marketing efforts across the finished goods and components business units and in all the geographic markets.