Vibram has revised its operations around two separate business units: finished goods and components. Both are serviced by the same marketing and administrative group. The finished goods division includes Vibram's FiveFingers range of toe-separation footwear. Along with the announcement of the new business model, the company said that next year it will focus on the modernization of its marketing communication organization, including the creation of a new state-of-the-art website and the development of new applications for smartphones and tablets. The company is committed to unifying and globalizing its brand marketing efforts across the finished goods and components business units and in all the geographic markets.
Related articles
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
-
ArticleCourt lifts Swedish sales ban after Hövding’s bankruptcy - but there's a catch
It’s hard to understand what has been happening in Sweden for several months on Hövding’s back. The company, which had developed and sold a very popular airbag collar for cyclists, had to file for bankruptcy shortly before Christmas because the Swedish Consumer Protection Agency had banned the sale of the ...
-
News briefsSwiss Stromer and US bike fintech offer e-bike leasing in the US
Stromer, the Swiss e-bike technology pioneer, has partnered with Colorado-based The Sweet Spot, a bicycle fintech company, to offer long-term e-bike leasing and management in the US. This new leasing option makes Stromer’s premium Class 3 commuter e-bikes accessible to even more riders, supporting the brand’s mission to shape the ...