All Outdoor Industry Compass articles in Volume 15, Issue 10 – Page 17
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News briefsGirona gearing up for this month’s Sea Otter Europe
More than 3,000 have signed up for this year’s Sea Otter Europe, scheduled for Sep. 23-25 in Girona, Spain, and more than 8,000 entries have been downloaded, reports CMDsport. According to the organizers, the forthcoming (sixth) edition boasts “the broadest, most varied and most spectacular sports program” in the festival’s ...
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News briefsMunich Fabric Start made its comeback after the pandemic
Source: Munich Fabric Start The 50th edition of Munich Fabric Start, the international fabric trade show in Munich, which was held from Aug. 30 to Sep. 1, hosted around 900 exhibitors from 40 countries on a total exhibition area of 45,000 square meters. The event’s exhibition area ...
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ArticleWhat to expect at ISPO Munich in November 2022
Tobias Gröber, head of ISPO Group, revealed the latest plans for the upcoming ISPO Munich from Nov. 28-30 and gave an interesting outlook on the sports market in general.
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News briefsHelly Hansen to enter Portugal next year
Helly Hansen Iberia is planning a proper entry into Portugal next year, its country manager, Oriol Mercadal, has informed CMDsport. To this end, the outdoor brand has signed a deal with the Portuguese commercial agency Mercadal. At present, all of Helly Hansen’s Portuguese sales flow through two stores near the ...
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ArticleEcco finishes renovation of headquarters
Ecco has completed the refurbishment of its headquarters located in Bredebro. The town, situated in southern Denmark, has been the company’s home since its foundation in 1963 by Birte and Karl Toosbuy. The site comprises various corporate functions, including finance, supply chain, procurement, information technology, human resources and corporate responsibility. ...
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ArticleIt’s Great Out There Coalition enters ambitious new era with OUTO, Schimeck new president
The It’s Great Out There Coalition (IGOT) has begun a new era following a successful extraordinary general assembly this week. At the meeting, held online, members approved changes to the constitution that allowed for the incorporation into the coalition of the U.K.-based initiative Opening Up the Outdoors (OUTO). During the ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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News briefsMontane launches initiative to promote more sustainable consumer choices
The British outdoor clothing specialist Montane has launched its new “More Sustainable Choice” initiative. It is part of the brand’s strategy to improve transparency for consumers. Under the initiative, products that use at least 50 percent more sustainable materials, including recycled content, organic cotton, RDS down, non-mulesing wool and Tencel, ...
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News briefsNaturkompaniet starts rental service of hiking equipment
Naturkompaniet has introduced hiking equipment rental in all 39 Naturkompaniet stores in Sweden and Norway. The range includes tents, backpacks, stoves, outdoor kitchens and sleeping bags from leading brands such as Fjällräven, Hilleberg, Primus and Marmot. “Renting quality gear is a great way for us to give more people the ...
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News briefsVaude boosts Scandinavian bike market
Source: BikersBest Kim Egedeso, Bikers Best Vaude has a new distribution structure since Sep. 1 for the Scandinavian bike market in collaboration with the Danish company Bikers Best, supplying Vaude cycling products to specialist retailers in Denmark, Sweden, Finland and Norway. Bikers Best is managed in the ...
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OpinionSponsorship: Perhaps this is how it can be most effective?
Sponsorship can take place in a wide variety of forms, but should usually pay off in terms of marketing targets. Charles Ross shares what he sees as missed sponsorship opportunities in the Outdoor industry, and which have had unexpected success. He also illustrates that doing the right thing can be all that matters.
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News briefsJack Wolfskin bolsters business in Southern Europe
Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...
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News briefsOberalp Group acquires Romanian shoe manufacturer Droker
On Sep. 1, the South Tyrolean Oberalp Group acquired the Droker S.r.l. shoe factory based in Sebes in Transylvania, Romania, which has been producing 40 percent of Salewa’s total shoe production for years. A center of excellence had emerged in the region in recent decades, attracting various companies – especially ...
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News briefsOn expands its outdoor range
On is expanding its outdoor footwear range with a new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista and a brand new Cloudwander Waterproof model, all of which will be available in September. The Swiss sports performance brand is also presenting a new enhanced version of its ...
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ArticleThe next generation strengthens Edelrid's management
Source: Edelrid Vitus Wuhrer Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. ...
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Short stops
Short Stops Week 36, 2022
RETAIL & DISTRIBUTION +++ ZyroFisher, a U.K.-based distributor of sports and lifestyle brands, has relaunched its website, focusing on the services that are offered to brand partners and retailer network, as well as giving prospective employees an insight into the different areas of the business. +++ CORPORATE AND ...
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ArticleA view from the European Outdoor Group
Source: Arne Strate Arne Strate, General Secretaray EOG While I know that business doesn’t stop during the summer, nevertheless it is a time when many people take the opportunity to have a significant break with their families or, in the case of climbers and backpackers, head out ...
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News briefsprAna appoints Brianna Showell as vice president of marketing
prAna, the outdoor apparel brand owned by Columbia Sportswear, has named Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the apparel industry. She previously spent more than 17 years at Nike in product development, merchandising and global brand strategy. Most recently, ...
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News briefsDPS Skis strengthens product and marketing teams
U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...
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News briefsCalifornia passes bill to ban PFAS in textiles
The State of California has passed a bill to end the use of perfluoroalkyl and polyfluoroalkyl substances (PFAS) in new fabrics and textiles across the state. The California State Assembly passed The Safer Clothes and Textiles Act on Aug. 30, 2022. The bill now heads to Governor Gavin Newsom’s desk. ...
