All Outdoor Industry Compass articles in Volume 15, Issue 7 – Page 2
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News briefs
Manuel Dürmoser takes over as head of marketing at Primus
Manuel Dürmoser has taken up a new position as marketing manager at Primus AB in Solna, Sweden. The Austrian moved to the company from his role as global brand and marketing manager at Swedish brand Recco. Before moving to Scandinavia, Dürmoser was snowboard product manager at Atomic. He takes over ...
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Article
Rossignol Bikes available in most EU countries and U.K.
Source: Rossignol After the French Groupe Rossignol SA decided to focus entirely on its own Rossignol brand in the bicycle sector as part of a radical restructuring phase, no stone was left unturned. At the beginning of 2021, the domestic bicycle and pedal subsidiary Time Sport International ...
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News briefs
Rebike launches in France
Rebike, a provider of reconditioned e-bikes based in Munich, is bringing its refurbishment offering to France, now also offering refurbished premium e-bikes on the online platform www.rebike.com/fr. All models come from leading brands, are only three and up to 24 months old and have often been ridden less than 2,000 ...
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News briefs
Rab rolls out its second stich repair service in more countries
Brtish brand Rab (owned by Equip Outdoor Technologies Ltd.) has expanded its previously U.K.-only upcycling program into a globally available online repair service. For the past three years, Rab has offered the upcycling program “Second Stitch” at its U.K. service center in conjunction with its factory store. Now the service ...
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Article
Michael Sieber, Ortovox: “Family is essential”
In our interview with Michael Sieber, member of the Ortovox executive board, head of the new customer and brand division and head of sales, we learn more about the geopolitical situation, the internationalization of the company and why family is so important in a healthy work environment.
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News briefs
Maap releases second collection of its recycled OffCuts kit
Maap, the Australian cycling apparel specialist, has launched a new phase of its OffCuts program, an initiative that aims to reduce its environmental impact. First launched in 2021, the Maap OffCuts Program takes excess fabric from previous product runs of Maap’s jersey and repurposes them into new designs. This new ...
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News briefs
Camber Outdoors appoints Tiffany Smith as CEO
Source: Camber Outdoors Tiffany Smith Camber Outdoors has announced the promotion of Tiffany Smith to CEO. Smith has held the role of chief development officer since June 2021. Founded in 1996, Camber Outdoors is a non-profit organization that helps partner outdoor recreation businesses implement best practices in ...
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News briefs
Chinese e-bike drive system producer Mivice establishes European subsidiary
As part of its internationalization efforts, another e-bike drive system maker from China is looking to enter the booming European e-bike market. By founding the subsidiary Mivice Europe GmbH in Nuremberg, Germany, the company has also brought two experienced European industry experts on board. Source: Mivice Horst Schuster, ...
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Article
Jack Wolfskin acquires Polish distributor, establishes central hub for Eastern European growth
Jack Wolfskin has acquired its 24-year distributor for Poland, FAM Sp.K., strengthening its newly formed company Jack Wolfskin Poland Sp. z o.o., based in Gdynia near Gdansk, to bolster the brand’s presence in the fast-growing Polish market. The subsidiary will also serve as a strategic hub for all of Eastern ...
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Short stops
Short Stops Week 27, 2022
PRODUCT & MARKETING +++ Helly Hansen was the official clothing partner of the 2022 Foiling Week, the global event dedicated to foiling boats, which took place in Malcesine, on Lake Garda, Italy from June 30 to July 3 +++ On July 29, the biographical adventure film “Oben angekommen” (“Arrived at ...
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News briefs
TSL's new snowshoe is based on recycled raw materials
TSL snowshoe with a recycled footbed made from LyondellBasell’s CirculenRecover polyamide Based on LyondellBasell’s CirculenRecover polyamide, snowshoe specialist brand TSL Outdoor has developed an innovative snowshoe with a footbed made from recycled materials. TSL’s challenge in the project to design a snowshoe from recycled materials was first ...
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News briefs
Inov-8 drops first hiking apparel collection
Source: Inov-8 Venturelite hiking collection Inov-8 has launched Venturelite, its first hiking collection. So far known as a footwear provider, the brand from England’s Lake District is now expanding its offering for hikers with a full clothing collection that includes midlayers, hoodies, T-shirts, pants and shorts, which ...
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News briefs
Evolved By Nature secures $120 million funding
Evolved By Nature has announced that it has closed a $120 million Series C financing. The company, based in Boston, develops a proprietary library of Activated Silk molecules from natural silk protein that can be used throughout apparel and personal care products. The recent funding round was led by Teachers’ ...
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Opinion
Opinion: What place do trade shows have in the future of the Outdoor community?
As the debrief from the re-connection of the industry at OutDoor by ISPO continues, those responsible for the marketing budgets are debating whether the gatherings are still the best investment of resources. For those who did not make it to the Munich Order Center – you missed the energy and ...
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News briefs
Kids’ bike brand Woom defines company sustainability goals
Woom bikes, an Austrian specialist for kid’s bikes, has set and published its new sustainability goals. By 2030, Woom aims to reduce emissions of climate-damaging substances (including all direct emissions and energy consumption at company sites) by 42 percent. This reduction target has been recognized by the Science Based Targets ...
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News briefs
Time off for the boss: Vaude's von Dewitz crosses the Alps
It’s an unusual move for the head of a medium-sized company: Antje von Dewitz, CEO of Vaude, is heading to the mountains for 2.5 months to do a crossing of the Alps, taking a total of 3 months off. In a short video, she explains that she is fulfilling a ...
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News briefs
New French sales agent for Polygiene
Source: Polygiene Jean Charles Marchionni, new Polygiene sales Agent France Polygiene is expanding its Central European team. From July 1, French sports and outdoor industry veteran Jean Charles Marchionni will start as a new sales agent for the Swedish group. Marchionni is well-known in the industry as ...
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News briefs
ZQRX and Land to Market partner up to accelerate regenerative agriculture
In a new strategic collaboration, the New Zealand Merino Company’s regenerative wool platform, ZQRX, and Savory Institute’s Land to Market program aim to further support ZQRX’s network of growers, which represent over 3.7 million acres of land (roughly 15,000 square kilometers), by helping to establish regenerative farming and monitoring the ...
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News briefs
Globetrotter opens Care & Repair workshop in Hamburg
Hamburg-based outdoor outfitter Globetrotter is opening its own repair workshop at its main store in Barmbek, where garments such as outdoor jackets, hiking pants, tents, sleeping bags, backpacks and stoves can be repaired directly on-site by trained staff. In addition, numerous services are offered for optimal care - including professional ...
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Article
The Lycra Company taken over by creditors
A group of financial institutions, including Lindeman Asia and Lindeman Partners Asset Management, has assumed full capital control of The Lycra Company.