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Article
Big business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefs
Canada Goose launches first guest-designed capsule collection
For the first time since the Canadian brand was founded in 1957, Canada Goose has worked with a guest designer, Angel Chen from China, to create a capsule collection. Initially revealed during Shanghai Fashion Week last October, the spring capsule with 13 exclusive pieces for women ...
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Article
WGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years. In its annual Future Consumer white paper, the ...