All WeChat articles

  • dole777-EQSPI11rf68-unsplash
    Article

    Big business on social media:
    Where digital natives shop

    16 June 2021

    The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...

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    News briefs

    Canada Goose launches first guest-designed capsule collection

    18 January 2021

    For the first time since the Canadian brand was founded in 1957, Canada Goose has worked with a guest designer, Angel Chen from China, to create a capsule collection. Initially revealed during Shanghai Fashion Week last October, the spring capsule with 13 exclusive pieces for women and men follows “the ...

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    Article

    WGSN sees three major consumer groups emerging from the crisis

    1 June 2020

    The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years. In its annual Future Consumer white paper, the trend forecasting company ...