All Wild Country articles
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsOberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
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News briefs
Hubaco Group brands Terra Nova, Wild Country and Extremities become employee owned
The founders of the British Hubaco group, Andy Utting and Carolyn Budding, have transferred their ownership to an employee ownership trust that will run the brands Terra Nova Equipment, Terra Nova Expeditions, Field Candy, Wild Country, Extremities and sister company YourSchoolUniform.com Ltd in the future. Sylwester Wacht was appointed as ...
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News briefsOberalp opens “Mountain Showroom” in Annecy, targets Southern European growth
The Oberalp Group has officially opened a new showroom in Annecy, France, together with around 100 invited guests (customers, journalists, French athletes and employees). On an area of 200 square meters, Oberalp will use the new “Mountain Showroom” to present the new collections of its Dynafit, Salewa, Pomoca, Evolv and ...
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News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
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ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “ ...
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News briefs
Oberalp Group postpones winter clearance sales
As many retailers had to close their doors for a long time in 2020 due to the pandemic, the South Tyrolean Oberalp Group has decided to postpone the winter clearance sales in its own brand shops to Jan. 30. The management-led family business already approached Anna Ferrino , president ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands Salewa , Dynafit , Wild Country , Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 ...
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ArticleOberalp releases handbook with sustainability guidelines
The fourth consecutive annual sustainability report of the Italian Oberalp Group , entitled “ Contribute,” has been supplemented by a series of new guidelines for more sustainability in the mountains. While Salewa , Dynafit and Wild Country were awarded “Leader” status by the Fair Wear Foundation ...
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ArticleDigital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa , Dynafit , Wild Country , Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, ...
