As part of its commitment to improve the sustainability of its products, W.L. Gore & Associates is working hard on the development of a new waterproof/breathable membrane based on a non-fluorinated material. In an interview with us, Achim Loeffler, a Gore-Tex veteran who has been in charge of consumer-oriented fabrics since July 2019, said he is confident that it will be ready for adoption in certain products by the autumn/winter 2023/24 season and provide different benefits than the present Gore-Tex membranes. The main concern now is to gradually eliminate PFCs, an environmental contaminant, by working simultaneously on polymerization. Loeffler said that Gore’s business in the outdoor sector is in line with market trends around the world, remaining stable in Europe and growing in China. More in SGI Europe.