All Woom articles
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News briefsNew COO at Woom
Source: Woom GmbH Johannes Kisslinger The Vienna-based company Woom, an international children’s and youth bicycle expert, has appointed Johannes Kisslinger as its new Chief Operating Officer (COO). In his position, Kisslinger is responsible for production, supply chain management, purchasing and logistics, quality management, product compliance, and testing, ...
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ArticleFattinger to lead Woom alone, Ihlenfeld to head US team
Source: Woom Paul Fattinger Following the appointment of former CEO of Adidas, Kasper Rørsted, as Chairman of the Woom advisory board and the creation of a new innovation department, there is now a change in personnel at the top of the Austrian children’s and youth bicycle manufacturer. ...
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News briefsWoom appoints former Adidas CEO to advisory board
Source: Woom GmbH/Felix Vratny Kasper Rørsted Kasper Rørsted, former CEO of Adidas, has joined Woom as Chairman of the Advisory Board. In the tenth year of its existence, the children’s and youth bicycle manufacturer is thus bringing a top international manager onto the team. The goals are ...
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News briefsWoom promotes climate-friendly and safe bike commutes to school
Children’s bike specialist Woom has launched a new sponsorship program aimed at strengthening sustainable mobility. Within the framework of the woom2school program, the brand specifically promotes mobility projects at schools and the teaching of cycling skills. Currently, Woom is sponsoring several major cycling initiatives in Austria, Germany and the USA ...
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News briefsJebsen Group invests in Woom
Hong Kong-based Jebsen Group has invested in Austrian children’s bicycle supplier Woom. The Jebsen Group shares acquisition is via the family-run trading and logistics company’s investment arm, Jebsen Capital. While no information was given on the exact amount of the Woom minority stake Jebsen now holds, it was noted that ...
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News briefsWoom cooperates with kids’ eyewear brand SooNice
Source: woom The Austrian children’s bike brand Woom is collaborating with the children’s sunglasses label SooNice, also from Austria, to launch a special edition of the SooNice Sunnies. Every newly purchased Woom Original 2, 3 or 4 bike now comes with a pair of these special edition ...
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News briefsKids’ bike brand Woom defines company sustainability goals
Woom bikes, an Austrian specialist for kid’s bikes, has set and published its new sustainability goals. By 2030, Woom aims to reduce emissions of climate-damaging substances (including all direct emissions and energy consumption at company sites) by 42 percent. This reduction target has been recognized by the Science Based Targets ...
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ArticleWoom Bikes with new management
Mathias Ihlenfeld has taken over the overall management of Austrian children’s bicycle manufacturer Woom as CEO at the turn of the year. Born in Germany, Ihlenfeld founded Woom USA in 2014. With an uncompromising focus on DTC retail and customer service, he succeeded in making Woom one of the fastest ...
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ArticleWoom-Europe merges with Woom-USA
Austrian children’s and youth bicycle supplier Woom GmbH has acquired its U.S. import partner and placed it under its corporate umbrella. Financial details of the acquisition were not disclosed. The merger of Woom-Europe with Woom-USA is one of several strategic steps the company is taking to grow. ...
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News briefsChildren’s bike manufacturer Woom moves assembly to Poland
After a group of investors acquired just under a third of the company shares in children’s and youth bicycle supplier Woom in the fourth quarter of 2020, the Austrians say the investment will be used, among other things, for near-market assembly. Since the beginning of the year, the assembly ...
