All YouGov articles
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ArticleSurvey: Winter tourists shifting from slopes to hiking trails
According to a YouGov survey commissioned by German sportswear manufacturer Schöffel, winter travelers are making changes to their activities. Above all, increased cost of living and energy prices are changing winter vacations for many Germans this season. Of those surveyed, 87 percent expect winter vacations to become more expensive in ...
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ArticleNew study on social shopping in Germany: Where the product finds the buyer
One in five Germans has bought something via social networks, just as many can imagine it. Social media and e-commerce are merging, and the customer journey is being redefined. A recent YouGov study shows the relevance of social shopping for German consumers.
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News briefsNGO coalition addresses delay of Sustainable Corporate Governance Directive in open letter to EU
In an open letter to the European Commission’s president, Ursula von der Leyen, a coalition of civil society organizations addressed the delayed proposal for a Sustainable Corporate Governance Directive which was initially expected for the first half of December. The directive, announced by justice commissioner Didier Reynders, would mandate human ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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News briefsSurvey: German outdoor customers remain loyal to stationary retail
Schöffel has published the results of a representative survey conducted in collaboration with YouGov . According to the results, the current popularity of online retail in the apparel industry is likely to be put into perspective, at least in the outdoor market, due to the Corona restrictions following the ...
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ArticleIn a global FMCG comparison, Germans, French and Danes are more reluctant to buy online than others
In its latest Fast-Moving Consumer Goods ( FMCG ) Report 2021 , London-based data and analysis company YouGov surveyed more than 19,000 consumers in 17 markets worldwide to find out about their shopping behavior. The study reveals differences between the various markets, but also similarities. A 59 percent ...
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Data & AnalysisOne third of Europeans have boycotted brands after scandals
According to the study “ Brand Boycotters ” by the international data analytics group YouGov , 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov . According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of ...
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ArticleThe French are outdoor passionate; camping strong after lockdown
A YouGov France survey has revealed that 62 percent of the French people participate in outdoor activities. The French favorite outdoor activities are hiking (58 percent), cycling (also at 58 percent) and swimming (43 percent). Hiking is especially successful in the 55 or older age group (70 percent of ...
