All Adidas articles – Page 2
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News briefsNew Adidas Terrex collections promoted by Laura Dahlmeier
“United by summits” is the title of a new movie produced by Adidas Terrex to promote its new line of mountaineering gear and apparel. In the film, long-time Adidas athletes Alexander and Thomas Huber, accompanied by former biathlon world champion Laura Dahlmeier collectively climb the summit of Mont Blanc via ...
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News briefsVaude tackles fake stores
The e-commerce market is growing, and at the same time, there are not only more and more but also more professional fake stores. Renowned brands, in particular, are affected by this scam. Vaude is taking action against this together with the company Convey to protect its own brand and its ...
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News briefsNew software solution for real-time traceability from fiber to product
Software service supplier TrusTrace, based in Stockholm and Coimbatore, India, has launched its new TrusTrace Certified Material Compliance platform, a software solution that aims to link all purchase orders to production steps, certificates, supplier declarations and quality reports for real-time traceability. The new TrusTrace Certified Material Compliance service wants to ...
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ArticleNew website greenwash.com aims to unveil false promises on specific products
During the London Fashion Week 2022, The Changing Markets Foundation and activists network Extinction Rebellion launched greenwash.com, a new platform to highlight greenwashing in the fashion and sports industries. The website aims to offer a transparent and objective valuation of the green promises made on specific products with the “wash ...
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News briefsMade to be remade: How Adidas wants to trigger systemic change
Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...
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News briefsOrthoLite launches new sustainable insole technologies
Source: OrthoLite OrthoLite HybridPlus Bio insole Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles ...
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ArticleFashion for Good and Apparel Impact Institute map the path to net zero in fashion
In a new report released at the Textile Exchange 2021 Textile Sustainability Conference in Dublin, Fashion for Good and the Apparel Impact Institute (Aii) have investigated the ways for the fashion industry to meet the net-zero goal. Estimating the emissions reduction of existing and innovative solutions, the paper also calculates ...
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ArticleCOP26: Fashion industry boosts climate ambitions with renewed charter
A group of companies from the broader fashion industry has released a new Fashion Industry Charter for Climate Action with updated science-based emissions reduction targets at the Glasgow Climate Conference (COP26). The new commitment includes a decarbonization plan that is consistent with the Paris Agreement targets to limit global temperature ...
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News briefsVF named one of the top female-friendly companies in the world
VF Corp. was ranked 12th out of 300 companies on Forbes’ list of “World’s Top Female Friendly Companies 2021,” a ranking compiled by Forbes and market research firm Statista Inc. For the list, 85,000 women in 40 countries were surveyed and asked to rate their employers on criteria such as ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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News briefsAdidas rolls out resale program
Adidas’ new “Choose to Give Back” resale program, which leverages thredUP’s Resale-as-a-Service® (RaaS®) platform and expertise, allows consumers to send used products from any brand to Adidas for reuse or resale via the Adidas Creators Club App. The program – part of the company’s efforts to promote a circular product ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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ArticleAdidas to sell Reebok to ABG for €2.1 bn
On Aug. 12, Adidas has entered into a definitive agreement to sell Reebok to the Authentic Brands Group (ABG) for a total of up to €2.1 billion. The majority will be paid in cash at the time of closing, which is expected to occur in the first quarter of 2022, ...
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News briefsInfinited raises €30 million, Adidas among new investors
Finnish circular textile technology company Infinited Fiber Company , which just signed a multi-year distribution agreement for its regenerated textile fiber called Infinna with Patagonia , has secured investments totaling €30 million in its latest financing round closed on June 30. The round also brought Infinited new investors, including ...
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ArticleStudy shows cross-border online shopping habits of Europeans
Cross-Border Commerce Europe ( CBCommerce ), a Brussels-based platform promoting cross-border online commerce in Europe, has examined and evaluated the 16 strongest European countries in terms of both consumer behavior and business performance in cross-border online shopping that generated sales of €146 billion in 2020 (excluding the travel segment) in ...
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ArticleFourth Adidas x Parley Run for the Oceans to help end plastic waste
From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair ...
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News briefs
Adidas Terrex tests rental service in France
Adidas is testing a new rental program for products of its dedicated outdoor division. Customers can choose footwear and apparel from around 40 products for men and women via the online platform location.adidas.fr. The products can be rented for a set amount of time, with pricing based on the ...
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News briefsAdidas grows by almost 60% in the outdoor segment
Adidas’ sales of outdoor products increased by nearly 60 percent in the first quarter of 2021 thanks to the new Terrex collection for fast trail running. Running and training were up by about 20 percent and more than 30 percent, respectively. Excluding Reebok , which is up for ...
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Data & AnalysisHow outdoor and sports companies are dealing with Brexit
The European Parliament voted on April 27 to approve the agreement signed by the British government and the EU on Christmas Eve to regulate trade relations after the U.K.’s official exit from the European Single Market on Jan. 1. It’s been hard for the companies in our sector, especially ...
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ArticleAdidas and Parley team up for sustainable Mountains To Oceans outdoor capsule
Adidas has reunited with Parley for the Oceans , an environmental organization founded in 2012 by Cyrill Gutsch to fight ocean degradation with a focus on plastic pollution, to introduce a new collection of weatherproof outdoor apparel made from sustainable materials. Adidas first collaborated with Parley in 2015 ...
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