All Adidas articles – Page 3

News briefs

Infinited raises €30 million, Adidas among new investors

5 July 2021

Finnish circular textile technology company Infinited Fiber Company, which just signed a multi-year distribution agreement for its regenerated textile fiber called Infinna with Patagonia, has secured investments totaling €30 million in its latest financing round closed on June 30. The round also brought Infinited new investors, including sportswear company Adidas, ...

Article

Study shows cross-border online shopping habits of Europeans

23 June 2021

Cross-Border Commerce Europe (CBCommerce), a Brussels-based platform promoting cross-border online commerce in Europe, has examined and evaluated the 16 strongest European countries in terms of both consumer behavior and business performance in cross-border online shopping that generated sales of €146 billion in 2020 (excluding the travel segment) in the EU, ...

Article

Fourth Adidas x Parley Run for the Oceans to help end plastic waste

20 May 2021

From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair to help ...

News briefs

Adidas Terrex tests rental service in France

18 May 2021

Adidas is testing a new rental program for products of its dedicated outdoor division. Customers can choose footwear and apparel from around 40 products for men and women via the online platform location.adidas.fr. The products can be rented for a set amount of time, with pricing based on the duration. ...

News briefs

Adidas grows by almost 60% in the outdoor segment

10 May 2021

Adidas’ sales of outdoor products increased by nearly 60 percent in the first quarter of 2021 thanks to the new Terrex collection for fast trail running. Running and training were up by about 20 percent and more than 30 percent, respectively. Excluding Reebok, which is up for sale, Adidas’ sales ...

Data & Analysis

How outdoor and sports companies are dealing with Brexit

1 May 2021

The European Parliament voted on April 27 to approve the agreement signed by the British government and the EU on Christmas Eve to regulate trade relations after the U.K.’s official exit from the European Single Market on Jan. 1. It’s been hard for the companies in our sector, especially the ...

Article

Adidas and Parley team up for sustainable Mountains To Oceans outdoor capsule

15 April 2021

Adidas has reunited with Parley for the Oceans, an environmental organization founded in 2012 by Cyrill Gutsch to fight ocean degradation with a focus on plastic pollution, to introduce a new collection of weatherproof outdoor apparel made from sustainable materials. Adidas first collaborated with Parley in 2015 to embark on ...

Article

Adidas ends 2020 with a small plus and presents new business plan with focus (also) on outdoor

18 March 2021

As reported in detail by our sister publication SGI Europe, the Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, ...

Article

Wearables boom and players fight for market share

16 March 2021

In a webinar hosted by the European Outdoor Group (EOG) in March, U.K.-based Futuresource Consulting reported that the overall consumer electronics market was trending downward in 2020, with Covid-19 putting pressure on supply, distribution, retail and demand. However, while some wearable categories such as smartwatches for children struggled, established devices ...

News briefs

Adidas opens flagship outdoor store in Russia

16 October 2020

Adidas, already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local market that ...

Article

EDM Executive Survey: Sports and outdoor brands are pushing DTC

13 August 2020

While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers. 

Article

Covid-19 drives rent renegotiations, partnership

4 July 2020

(Originally published on Shoe Intelligence) Retailers from Europe to the U.S. have sought rent relief as they reel from Covid-19 shutdowns and reopen stores faced with higher costs to meet health and safety requirements and uncertain sales prospects. Although some landlords have taken a hard line, many are trying to ...

Article

Corona infecting the sports and outdoor industries

2 March 2020

On Dec. 31, 2019, the World Health Organization (WHO) country office in China was informed of a cluster of patients with pneumonia of unknown cause in Wuhan, a city of 19 million people in the Hubei Province of China. Since then, we have been witnessing the spread of the coronavirus, ...

Article

Adidas launches a skiwear line

22 January 2020

Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snowsports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas Terrex, ...