All Adidas articles – Page 3

Article

Adidas ends 2020 with a small plus and presents new business plan with focus (also) on outdoor

2021-03-18T08:06:00Z

As reported in detail by our sister publication SGI Europe , the Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As ...

Article

Wearables boom and players fight for market share

2021-03-16T18:25:00Z

In a webinar hosted by the European Outdoor Group (EOG) in March, U.K.-based Futuresource Consulting reported that the overall consumer electronics market was trending downward in 2020, with Covid-19 putting pressure on supply, distribution, retail and demand. However, while some wearable categories such as smartwatches for children struggled, ...

News briefs

Adidas opens flagship outdoor store in Russia

2020-10-16T13:29:00Z

Adidas , already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local ...

Article

EDM Executive Survey: Sports and outdoor brands are pushing DTC

2020-08-13T13:30:00Z

While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers. 

Article

Covid-19 drives rent renegotiations, partnership

2020-07-04T10:34:00Z

(Originally published on Shoe Intelligence ) Retailers from Europe to the U.S. have sought rent relief as they reel from Covid-19 shutdowns and reopen stores faced with higher costs to meet health and safety requirements and uncertain sales prospects. Although some landlords have taken a hard line, many are ...

Article

Corona infecting the sports and outdoor industries

2020-03-02T08:19:00Z

On Dec. 31, 2019, the World Health Organization (WHO) country office in China was informed of a cluster of patients with pneumonia of unknown cause in Wuhan, a city of 19 million people in the Hubei Province of China. Since then, we have been witnessing the spread of the ...

Article

Adidas launches a skiwear line

2020-01-22T09:27:00Z

Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snowsports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas Terrex, ...